Áron Jancsó: Figure and Ground in Type

Áron Jancsó is a talented Hungarian graphic designer and typographer. He has been designing lots of typefaces, corporate identities and posters. Jancsó sometimes even designed every single letter for the posters. He described his style as “a blend of modernism, street culture and calligraphy, but it is also very experimental.” Many of his works articulate the relationship of figure and ground. I believed he is much influenced or inspired by certain Gestalt principles. e.g.Typographic Poster II, Ogaki Typeface and French Film Festival . Some of his works below are good references to interpret Gestalt laws:

Fig. 1. Áron Jancsó, Typographic Posters II, 2010. http://www.behance.net/milen

According to factor of pragnanz (Wertheimer, 1923, p. 301), every letter in the Fig. 1 is clearly displayed despite in a complex grouping.

Fig. 2. Áron Jancsó, Typographic Posters II, 2010. http://www.behance.net/milen

Fig. 3. Áron Jancsó, Typographic Posters II, 2010. http://www.behance.net/milen

In Fig. 2 and Fig. 3, according to factor of closure and factor of pragnanz (Wertheimer, 1923, p. 301), we are still able to recognize every single letter even though certain part of the fonts have been cut off.

Fig. 4. Áron Jancsó, Typographic Posters II, 2010. http://www.behance.net/milen

In Fig. 4, various sizes of fonts are categorized in accordance with factor of similarity (Wertheimer, 1923, p. 301).

Fig. 5. Áron Jancsó, WKU Tournées French Film Festival, 2010. http://www.behance.net/milen

According to the factor of direction (Wertheimer, 1923, p. 301), our attentions tend to follow the path which directionally leads us to the headline ‘WKU Tournées French Film Festival’ (Fig. 5).

Reference:
Wertheimer, Max (1923) ‘Laws of Organization in Perceptual Forms’, Untersuchungen zur Lehre von der Gestalt 2 (4), 301-350,http://psychclassics.yorku.ca/Wertheimer/Forms/forms.htm (visited 15/10/13)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s