Olly Moss, an English illustrator and graphic designer, has been producing a number of alternative posters. He is very good at reexamining the story of the movies and remaking/reinterpreting the movie poster into a minimalist form. By mainly manipulating two-dimensional graphic elements, Moss knows how to pick up the main points of the story and amplifies the uniqueness. Many of his works featured in Empire magazine have been illustrating in only positive and negative tones. He certainly understands making good use of Gestalt laws to demonstrate visual hierarchy. For example like Sex and the City 2 (Fig. 1), he manipulates the principle of multistability to display the ‘ambiguity’ of an high-heel shoe and penis; For The Wolfman (Fig. 2), he exploits law of similarity to imply the wolfman’s transfiguration with showing the changing appearance of the moon; In Alice in Wonderland (Fig. 3), he uses both law of proximity and law of similarity (Wertheimer, 1923, p. 301) to describe the relationship in between of Alice and other key objects.
The similar ways are also adopted in his other works, such as Dirty Harry (Fig. 4), An American Werewolf in London (Fig. 5), and ‘Optical Illusion’ series (Fig. 6 and Fig. 7). Especially the ‘Optical Illusion’ series, he shows a great sense of humor and sarcasm by making fun of those iconic superheroes.
Among his works, I personally like the remakes of My Neighbor Totoro (Fig. 8) and The Lord of the Ring (Fig. 9) the best. My Neighbor Totoro is considered one of the best work produced by Hayao Miyazaki, a living legend in Japanese animation industry. The two trees in the poster not only serve as giant totoro’s ears, but also significantly represent totoro’s living place – Forest. The most interesting part is the different sized scales of totoros which are hardly seen in the other movie posters. As for The Lord of the Ring, a good use of the negative space changes the reflection of mountains of Mordor into a sharpening sword that endangers the fellowship. The message is simple but strong.
Wertheimer, Max (1923) ‘Laws of Organization in Perceptual Forms’, Untersuchungen zur Lehre von der Gestalt 2 (4), 301-350,http://psychclassics.yorku.ca/Wertheimer/Forms/forms.htm (visited 15/10/13)